The trademark of a business, good or service is associat with the good will and value that it represents. Competition for consumer attention in a world of seemingly endless product and service options. With aggressive and interactive marketing strategies employ.

Application for a trademark registration:

Protects your investment requir to build the business. The brand, and promotion of these to the general public. With the consequences of infringement ranging from fines and penalties. To corrective advertising and high litigation costs, once a trademark. Application has been approv, it will act as a deterrent to competitors from adapting marks, products and services that in some manner replicate your own.

When applying for, it is essential that the mark is unique and distinctive. Not only will this make the application process easier, but it will create a unique and easily identifiable trademark that consumers will recognise in business communications and marketing messages. Furthermore, a distinctive trademark provides a higher level of protection, as infringement cases will be easier to prove when competitors are attempting to copy or imitate components of the trademark. To corrective advertising and high litigation costs, once a trademark.

The process of applying for a trademark:

Can be time consuming and complicat. The first step should involve a thorough search of exiting trademarks to ensure that your concept is not breaching any current copyright laws. Utilising the official database will provide the first steps in the process of application. To corrective advertising and high litigation costs, once a trademark.

A clear and concise description of the should be develop, describing the specifics of images, fonts and colours; which should be attach to the application in a JPEG image format. The application should also contain a complete list of the goods and/or services that are to be market under the trademark, along with relevant details of the person or business applying including a New Zealand address.

With reputable companies:

Specialising in trademark applications, their websites are a great source of information. Relating to the application process, the costs and time involv. As well as a portal to apply and pay online. The importance to your business should not be underestimat. And with something this important. The use of specialist trademark consultants will make certain. That your investment is protect, in a timely and stress free manner.

IPOL is concern that New Zealand intellectual property owners often file design or Applications themselves with very little knowlge of their important issues & potential pitfalls. To corrective advertising and high litigation costs.

IPOL is design to help:

Users obtain great results without the costs normally associat with going to an expert. If however, the user wants to go it alone, IPOL has empower the intellectual property owner to achieve a great result through the implementation of the step-by-step filing Wizard. To corrective advertising and high litigation costs, once a trademark.

The application should also contain a complete list of the goods and/or services that are to be market under the trademark, along with relevant details of the person or business applying including a New Zealand address.