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Jennifer Lopez-Shakira Big Bowl halftime show is a turning level for the NFL – Yahoo Finance

Jennifer Lopez-Shakira Big Bowl halftime show is a turning level for the NFL – Yahoo Finance
This post was updated following the Super Bowl performance and to clarify the description of Jay-Z not standing during the U.S. National Anthem.Pop icons Jennifer Lopez and Shakira set social media ablaze following their 2020 Super Bowl halftime performance, which included everything from a stripper pole to a children’s choir.Sunday in Miami was the first…

ablaze following their 2020 Big Bowl halftime performance, which included every little thing from a stripper pole to a teens’s choir.” recordsdata-reactid=”16″ kind=”text”>Pop icons Jennifer Lopez and Shakira residing social media ablaze following their 2020 Big Bowl halftime performance, which included every little thing from a stripper pole to a teens’s choir.

Sunday in Miami became the first time two Latina females headlined the monumental event, and the ancient selection represented a a must-gain turning level for the NFL as the league looks to change into a extra culturally inclusive group.

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MIAMI, FLORIDA – FEBRUARY 02: Shakira and Jennifer Lopez compose onstage all by the Pepsi Big Bowl LIV Halftime Level to at Exhausting Rock Stadium on February 02, 2020 in Miami, Florida. (Record by Kevin Mazur/WireImage)

“eradicate a knee” circulate.” recordsdata-reactid=”38″ kind=”text”>The NFL took heavy criticism for its going by of ragged San Francisco 49ers quarterback Colin Kaepernick and his 2016 “eradicate a knee” circulate.

boycott the NFL in unity with Kaepernick — and the league mercurial began to in point of fact feel the affect in ratings and public idea.” recordsdata-reactid=”39″ kind=”text”>The silent direct precipitated loads of gargantuan-title celebrities gain Rihanna and Cardi B to boycott the NFL in unity with Kaepernick — and the league mercurial began to in point of fact feel the affect in ratings and public idea.

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The NFL became extremely criticized for its going by of ragged San Francisco 49ers quarterback Colin Kaepernick and his 2016 “eradicate a knee” circulate

98.2 million viewers tuning in. Critics flocked to Twitter to assault the game’s all-white, all-male halftime performers — pop community Maroon 5. A viral Trade.org petition became even created so that you simply could perchance eradicate away the band from the show altogether.” recordsdata-reactid=”60″ kind=”text”>The 2019 Big Bowl attracted its lowest target audience in over a decade, with most effective 98.2 million viewers tuning in. Critics flocked to Twitter to assault the game’s all-white, all-male halftime performers — pop community Maroon 5. A viral Trade.org petition became even created so that you simply could perchance eradicate away the band from the show altogether.

partnership with rapper-was-billionaire businessman Shawn “Jay-Z” Carter.” recordsdata-reactid=”61″ kind=”text”>This capacity that, Sunday night could perchance maybe gain served as the first gargantuan step in fixing the NFL’s battered picture. Furthermore, Big Bowl XIV became the first Big Bowl halftime show co-produced in partnership with rapper-was-billionaire businessman Shawn “Jay-Z” Carter.

The original alliance, announced help in August, represents a wide awake effort by the NFL to give a eradicate to its repute and revamp its social injustice initiative. Jay-Z and his entertainment media company Roc Nation could perchance help as the league’s “dwell song entertainment strategist” shifting forward.

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NFL Commissioner Roger Goodell and Jay Z on the Roc Nation and NFL Partnership Announcement at Roc Nation on August 14, 2019 in Contemporary York Metropolis

criticism in the plot). At some level of Sunday night’s game, Jay-Z did no longer stand all by the U.S. National Anthem.” recordsdata-reactid=”83″ kind=”text”>Whereas the pairing could perchance maybe objective appear outlandish, Jay-Z — a staunch Kaepernick supporter and vocal critic of the NFL in the previous — defended his original position to serve the league develop and affords a eradicate to from the interior out (and has received criticism in the plot). At some level of Sunday night’s game, Jay-Z did no longer stand all by the U.S. National Anthem.

The NFL famously doesn’t pay its Big Bowl halftime performers, nonetheless the post-performance surge many of those artists journey is neatly price the dearth of a paycheck.

Final year, Maroon 5 saw a sales spike of on the subject of 500% following the community’s Big Bowl LIII performance, in accordance to Nielsen.

Equally, Justin Timberlake’s identical-day song sales jumped 534% after his 2018 show, whereas Lady Gaga’s digital catalogue surged above 1000% the year prior.

 @alliecanal8193” recordsdata-reactid=”88″ kind=”text”>Alexandra Canal is a Producer at Yahoo Finance. Apply her on Twitter @alliecanal8193

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