BIC Welcomes Willie Nelson to “Most Borrowed Lighter” EZ Reach® Lighter Ad Campaign with Martha Stewart and Snoop Dogg – and it’s Lit

Willie borrows Snoop and Martha’s EZ Reach lighter to light up his “favorite herb…scent” SHELTON, Conn., Jan. 17, 2023 /PRNewswire/ — BIC, a world leader in stationery, lighters, and shavers, welcomes music icon Willie Nelson to its legendary and viral BIC®EZ Reach® advertising campaign…